With TikTok moving from one hit to another, Meta seeks to stop this increase by turning all Instagram videos into rollers.
Instagram is under immense pressure from China’s TikTok, which is winning the war through the eyes of the people. To combat TikTok, the Instagram app is testing a new feature for its video posts that will turn them all into rollers. The change aims to simplify the overall video experience on the platform. According to the screenshot shared by Matt Navarra on Twitter, the photo sharing app has already started converting video posts into rollers for selected users and can be deployed for a larger audience on Instagram and Facebook. He tweeted, “Instagram now makes every video a roll.” According to the post, once the changes have been successfully implemented, anyone will be able to discover anyone’s Reel and use the original audio to create their own Reel. Those who have a private account, their Insta Reel will only be visible to their followers. The message also adds that anyone will be able to create a remix with their Reel if their account is public. However, this can be avoided by making some changes to your account settings.
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A Meta spokesman confirmed the same with TechCrunch via email. They wrote, “We’re testing this feature as part of our efforts to simplify and enhance the Instagram video experience.” Instagram Reels was first launched in 2020 after the Indian government banned TikTok along with other Chinese apps due to security issues. The platform gained immense popularity with the Reels short video format.
The change is currently being tested and the release schedule is not yet clear. It is also unknown what will happen to existing videos posted on Instagram and whether we can still post videos up to 10 minutes long.
Meanwhile, the app is also testing another feature like TikTok: a full-screen vertical startup source. This will allow users to enjoy videos and posts in full screen mode.