Three Melbourne colleagues who launched a product in confinement have just gotten a big retail business after earning $ 4 million in one year.
We are all familiar with mascara, the beauty product we use to make our lashes look thicker and longer.
But in recent years, an alternative option has begun to increase in popularity, with many women now trying to grow eyelashes with serums.
The results are very attractive, naturally long and full lashes, without the need for thick layers of black mascara.
Eyelash serums claim to work by increasing hair growth and repairing existing hair with ingredients such as keratin, a protein found naturally in the hair that is responsible for the strength and structure of the hair. Many eyelash serums also contain peptides, which are believed to stimulate hair growth in the follicle.
While most require a regular application for about three months to see the benefits, eyelash serums are now so popular, an Australian brand has just secured a deal to be stored in Costco stores across the country.
Lash Therapy Australia was created by Melbourne friends Lauren Rugolo, 27, Emma Spiliopoulos, 27, Jessica Arthur, 26, and was launched in September 2020.
The trio created their product after “being left with naked, brittle natural eyelashes” when their extensions fell during the pandemic when beauty salons closed.
In formulating the product, they focused on the use of natural ingredients that do not cause irritation or harm the health of the user.
“Throughout our lives we have faced the common struggle of ineffective, overpriced and harshly chemically enhanced beauty products,” Lauren told news.com.au. The diary of beauty.
“That’s why we set out to create a range of products that would provide results without any risk of irritation or harm to our health.”
Although the trio said the business was slow at first, the brand gained momentum quickly, and now Lash Therapy Australia offers a variety of eyelash and eyebrow products.
As a result of the success, Costco recently began stocking a $ 69.95 “eyelash pack,” which contains the best-selling serum along with the brand’s mascara.
“We have received a crazy demand for retail from our customers who want to be able to get their hands on our products as soon as possible,” Emma said.
“Costco approached us by email in September 2021 after seeing our brand on social media.
“It’s been a long process, but we’re very excited to finally see it in stores.”
The top three teammates, who met when they were just 18, have just celebrated their most important month to date, earning $ 630,000 in May and ending the year with more than $ 4 million in sales.
“May was our most important month so far, we credit our rapid growth to our expanding customer base around the world,” Jessica said.
“Our sales cannot be credited to a product, as our brand has been adapted as a‘ eyelash and eyebrow routine ’where most customers are buying the entire collection.
“Every month we receive more and more personalized results and reviews from our customers. We share these results on our social networks where we have a combined reach of over 300,000 people. ”
On Instagram, a customer, who is not a paid ambassador for the brand, shared her “agitated” photos before and after using the serum for eight weeks.
Another described the difference between her lashes as “life-changing.”
Read related topics: Melbourne, The Beauty Diary