Gran Turismo teams up with Dior to create bespoke racing gear and De Tomaso Mangusta.
Photo courtesy of Polyphony Digital
High fashion and racing games don’t mix? think again In a surprise announcement at the Gran Turismo World Series tournament in Salzburg, Austria yesterday, the world’s best-selling racing game maker Polyphony Digital revealed it was partnering with luxury fashion brand Dior. And an integral part of this partnership includes a specially prepared De Tomaso Mangusta supercar. Watch the video below!
It’s Dior Couture’s first virtual fashion project, with the brand’s artistic director for men’s collections, Kim Jones, creating an exclusive new series of in-game items including a racing suit, a helmet, gloves and shoes.
Using Gran Turismo’s industry-leading computer graphics, a World Series event presenter presented an intricately edited video in Salzburg yesterday showing a driver avatar dressed in a yellow and gray racing suit designed in size by Dior featuring the Dior oblique pattern and a Christian Dior workshop. Avenue Montaigne Logo: Celebrates the address of 30 Avenue Montaigne in Paris, where Christian Dior first established the design house.
This comes with matching gloves and special ‘Diorizon’ shoes, also with the famous oblique pattern. The number 47 also appears on clothing, marking the founding and first fashion show of Dior in 1947. Along with the clothing items, Polyphony also unveiled a classic supercar that will be available at the Hagerty Collection Legends car dealership next month .
De Tomaso beige and gray highlight the yellow and gray Dior dress.
Photo courtesy of Polyphony Digital
It is a unique version of the De Tomaso Mangusta, first built in 1967, which also has a subtle two-tone bespoke decoration. Originally penned by legendary Italian designer Giorgetto Giugiaro, the De Tomaso is powered by a Ford-sourced 4.9-liter V8. The beige and gray car also sports the number “47” as well as special Dior decals. These items will be available in the game on August 25th, when we can expect a game update.
Other official Gran Turismo partners include Toyota, Michelin, Mazda, Brembo, BBS, Sony Alpha and Genesis, making the game not only the best-selling game, with over 80 million copies sold since its launch in 1997, rather it firmly consolidates it as the most outstanding. . And high fashion.