Always keep in mind that how you take advantage of channels and different content formats may need to change when you go international. Again, the wisdom of marketing from home may not apply abroad.
Even how to present a blog post to your audience depends on your preferences: Do you cater to a market that requires a lot of visual support?
If so, would they prefer to connect with photos of people they can identify with, for example, or do they prefer the logical support of diagrams? What are the cultural implications of certain colors?
Do they need information presented in very “digestible” ways, such as sticky points, or do they need to provide comprehensive reasoning to gain their trust?
Are they rooted in a competitive society that is always committed to efficiency in honor of the Top Ten / Five / Three lists?
Are they easily related to information when transmitted in person through an interview? Which tone do you prefer: more formal? Or do you combine more naturally with an informal approach?
Glocal SEO means treating each region and audience as unique.
Location experts can help you understand how audiences interact with different channels and formats in your destination locations, even when there are cultural differences and different digital marketing frameworks to consider. That’s why you need localization experts, not just translators.
Glocal SEO needs both technology and local experience
All related questions can be answered with data; but experience is needed to filter what is relevant, interpret it correctly, and turn the findings into local and successful content.
The right technology is needed; Semrush is just one example. But don’t be fooled: no technology is smarter than the person who uses it. This is where true experts can shine.
Thanks to their local cultural vision, they will:
- Find the information that matters for your purposes.
- Please validate your target market data and interpret it correctly.
- Enrich it and predict future trends.
If your product line is highly specialized, make sure your local SEO specialist is also familiar with your product range. The same goes for local linguists who will recreate your content for each market.
Why Glocal SEO needs a say in your technical approach
Even technical approaches differ between regions. In some Asian markets, for example, you can completely change your website to micro-sites, built into the applications of major local portals.
Other local settings require your own applications; often as a complementary option, sometimes rather as an alternative. It all depends on the individual combination of your sociological target group, their location, and your product.