Apple’s competitor retention law dictates that when one competitor leaves, another must enter. This has always been the case and always will be.
What is this?
Sorry, quantum mechanics is disavowing any knowledge of this law and claims that there can be as many Apple competitors as they want to prove.
You’re not my boss, quantum mechanics!
Macalope is told that, in fact, quantum mechanics is his boss.
Well, whatever it is, that’s what happened this week.
“Meta’s Apple Watch competitor is now paused as the company focuses on AR / VR”
“We are switching from dystopian personal tracking devices to dystopian facial hugs.” beautiful. Very branded.
… Meta was working on a new smartwatch with built-in camera to compete with the Apple Watch. Now, the parent company of Facebook has stopped the development of this wearable, as it focuses on metavers.
Well, that’s great! Now, how do you keep track of your Macalope and sell all your moves and biometrics to advertisers? Will he have to accumulate this information and sell it himself? Sounds like a lot of work! If we can’t count on Meta to track all of our movements and most of our personal information and sell it to advertisers, then who can we count on ?!
Unfortunately, you’re stuck with this stupid Apple Watch that advances privacy. So don’t expect mobile ads to appear on your Instagram channel the next time you go through an Ikea.
Trying to compete with the Apple Watch right now seems like trying to run up through a pudding slide to the waist. It’s possible, but you have to be pretty committed.
So what about making a new smartphone ?! Oh, this is the ticket.
Yes, while the fire phone and the essential phone were destined for the garbage pile of potential iPhone killers, the drug still comes out eternal. Welcome, and Macalope is legally required here to point out that he is not inventing this name: the Nothing phone.
“Nothing’s first smartphone is aimed at Apple, not OnePlus”
Following the moderate success of its Ear 1 headphones, Nothing is taking the place of smartphones, coming to reveal its offer a month earlier. Yes, everything will change soon. And what will change that? Nothing.
But Nothing is ready to talk about specs or price.
Take your time.
IDG
What does it look like? It looks a bit like an iPhone 11 with a clear back. And it seems to light up, possibly to convey certain types of notifications. Okay, but if sellers are able to send screens that are always on soon, it doesn’t look like the lights have a long shelf life.
The UI, a version of Android that looks like a European train station status panel, is certainly a different look that some consumers are likely to like looking for a change, but it’s not likely that many change platform. So while Carl Pei of Nothing could launch features of the iPhone that his company wants to compete against, it’s a bit like Macalope saying he likes Taika Waititi movies, so he hopes someday it will be friend of his.
(But seriously, Taika, if you’re reading this, call me.)
Francisco Jeronimo of IDC is a little wary of the transforming powers of the Nothing Phone.
I’m seeing some [sic] Lots of advertising on the @nothing phone I start to suspect that there is nothing special about this phone other than its cover and a lot of online marketing. I hope you prove me wrong @getpeid
When you know so little about the device other than what you want it to compare to the iPhone, Macalope tends to agree.