Millions of Australian shoppers are expected to look for deals as a 65-hour online sale begins with more than 100,000 items on sale.
Millions of Australians are expected to look for deals during a 65-hour online shopping event as the cost of living.
The Amazon Prime Day event kicked off Tuesday at midnight, offering Australian shoppers who are members of Amazon Prime discounts on large ticket items and household items.
There were more than 100,000 products on sale, from reputable items to locally produced products.
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Savings were available in categories such as electronics, household items, video games, Amazon devices, pantry food and drink, toys, sports equipment, fashion, beauty and more.
Big discount brands include Apple, Barbie, Bosch, Bose, Garmin, GHD, Instant Pot, Lego, Lenovo, North Face, Nintendo, Oculus and Samsung.
Amazon Australia Prime Director Arno Lenior said the new offerings will be launched during the 65-hour shopping event.
“We encourage buyers to keep coming back to make the most of the great savings available. Not only will there be deals from big brands, but several small and medium Australian companies are offering Prime members the opportunity to save on their products,” he said. to say.
Savings offered on local small business products included Brisbane-based Nakie and Victoria’s Doggie Balm Co., and Sydney’s Dad’s Special Spice Mix.
The comparison site Finder said more than three million Australians planned to buy the sale, according to a survey of 1,700 Australian internet users.
Makeup and skin care were expected to be the most popular items, followed by clothing and accessories and household products.
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Younger Australians aged 18-24 were more likely to say they would buy sales (21%) more likely than men to plan to buy than women.
Tegan Jones, a Finder purchasing expert, encouraged Australians to think carefully before spending their cash.
“It’s a good idea to have a list of products in mind before you start, that way you’ll know what you need and it’s not as likely to let you get carried away,” Ms. Jones said.
“Given that Prime Day sales are a virtual event, a good way to do that is to add products to your Amazon favorites list early.
“Once sales start, you can easily see which products have discounts and add them to your cart.”
Local bids would run for 48 hours until 11:59 p.m. Wednesday, while UK and U.S. bids would be available through the Amazon platform through Amazon’s global store until 5 p.m .: 00 Thursday, giving Aussie Prime members access to 65 hours of deals.
Ms. Jones encouraged shoppers to compare items among retailers before buying.
“Other retailers are aware of the impact Amazon has had on the local market,” he said.
“Don’t be surprised to see even more competitive prices offered by other online stores during Prime Day sales.”
The online shopping site Kogan.com also offered its members discounts on thousands of products, with exclusive offers every day.
Its sale lasts until Sunday at 11:59 p.m.
Buyers are expected to accept sales amid an optimistic outlook for retail sales, despite the challenges facing the Australian economy for the rest of the year. Roy Morgan’s forecast for the Australian Statistics Office’s retail sales data over the coming months was up 9.9 per cent year-on-year. percent in July, up nearly 13 percent in August and up 10.6 percent in September.
Roy Morgan’s director of industry communications Julian McCrann on Monday described annual growth figures as “very strong”.
“These projections suggest that ABS retail sales in these months will be an average of about $ 33 billion, similar to the level of retail sales that has been seen so far this year,” McCrann wrote in an opinion piece for the Australian Retailers Association.
“This suggests that while growth will moderate over the next few months, overall sales results are likely to hold relatively well, despite high inflation and expected interest rate hikes.”
McCrann said this was due to the “large savings reserve” that Australians created during the pandemic, which the Reserve Bank now relied on to support the economy over the next six to 12 months. despite rising interest rates.
Bank of Queensland chief economist Peter Munckton said there was a risk that consumer spending could slow earlier than initially thought.
“May retail sales data highlights that consumer spending so far has remained strong,” he said.
“But declining house prices, rising interest rates and negative real wage growth mean the risk is that consumer spending will be slower than expected and that’s why l ‘RBA is closely monitoring the evolution of what households are doing with their money.’
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