Australians are known for their love of technology and as early adopters we look to new technology to deliver efficiencies and perhaps nowhere is this more representative than in agriculture. Australian farmers have turned to agricultural innovations to improve farming efficiency, crop yields and reduce costs wherever possible.
DataFarming is a Queensland-based company that creates digital solutions across the country and the world. With around 40% of Australian grain farms (28,000) using its Digital-Agronomist platform.
Agri-intelligence uses machine learning to obtain real-time information about agricultural production across the landscape. Its satellite images are updated every five days, so farmers and agronomists can monitor their crops and pastures from above in near real time. The fidelity of these images allows farmers to drill down to a resolution of 70 centimeters by 70 centimeters.
To continue building on this success, DataFarming has launched its $5 million Series A capital raise in growAG. platform to support the development of its product suite and scale globally. Learn more about this investment opportunity here.
We have some products, including the cloud-based Digital Agronomist, which delivers satellite imagery to farmers every five days to help manage the variability they’re dealing with, whether it’s assessing crop performance in the field or over time, or making decisions. on the use of fertilizers.
This helps identify what’s causing production variability factors, and we’ve built tools like the Variable Rate App to address these issues. Almost every grower has an agronomist, but the ability of agronomists to service more fields can be a challenge. Technology can certainly help agronomists and farmers do a more thorough and faster job of checking crops.
We’ve taken a high-value, high-cost, high-touchpoint consulting business and completely turned it into a light-touch, mass-market, low-cost digital platform.
We’re putting valuable, easy-to-use farm data into the hands of every agronomist and grower.
Managing Director of DataFarming, Tim Neale Co-founders of DataFarming, husband and wife, Tim and Peta Neale.