Take-Two CEO calls GTA 5 the most valuable entertainment IP ever – TweakTown

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  1. Take-Two CEO calls GTA 5 the most valuable entertainment IP ever  TweakTown
  2. Take-Two CEO reveals why he thinks GTA 5 is still popular a decade later  TechRadar
  3. Call of Duty and Mario Kart are up there, but Take-Two CEO says Grand Theft Auto is “the most valuable entertainment IP ever created,” and while he still won’t reveal how much GTA 5 made, “it’s a lot”  GamesRadar+

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