The long-awaited Unpacked events showcase the best of Samsung innovation. Photo: supplied.
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Samsung recently unveiled its latest and highly anticipated range of products in a groundbreaking launch of the next generation of Galaxy technology at Samsung Galaxy Unpacked.
Unpacked events showcase the best of Samsung innovation, and the recent installation was no different as Samsung unveiled its latest foldable technology.
As the first company to forge a cross-generational device with near-magical foldable glass, Samsung has created a new kind of consumer mobile device that blurs the boundaries of “what’s possible” for smartphone technology, while remaining relevant to the consumer’s lifestyle.
Now in its fourth generation, Samsung’s foldable smartphones are no longer just an emerging technology, but a mainstream smartphone that Samsung believes is here to stay. Samsung Electronics president and head of MX Business TM Roh reveals globally that 10 million foldable smartphones were shipped worldwide last year, a 300% increase compared to 2020, without plans to stop this rapid adoption of folding technology.
Samsung used new immersive and experiential event spaces to make it easy for consumers around the world to experience products first-hand. Photo: supplied.
After a two-year hiatus, this year’s Unpacked experience is back in physical form, taking on iconic venues in New York’s Meatpacking District and London’s Piccadilly Circus. These two dynamic neighborhoods are a reflection of the kind of high energy that surrounds Samsung’s early announcements.
This year, the big tech brands have returned to the big stages but with an evolved approach, leveraging the collaboration of online and offline events. Samsung used new immersive and experiential event spaces to make it easy for consumers around the world to experience products first-hand. The spaces allowed for interactive experiences that highlighted the technological innovation offered by Samsung’s engineering prowess.
Featuring the world premiere of the latest video from everyone’s favorite K-Pop sensation BTS, Samsung painted New York’s Time Square purple as it took over iconic billboards to showcase the music video for “Yet to Come” highlighting the band’s partnership with Samsung. upcoming foldable devices.
It gave people from all walks of life—Galaxy fans, journalists, and content creators—the opportunity to experience Samsung’s latest foldable technology and experience this new technology in unparalleled ways.
The Galaxy Unpacked experience was available to everyone and streamed live from around the world at 11pm on 10 August, AEST.
This is branded content for Samsung